How do you feel about Earth Day, both in Santa Cruz and throughout the USA? The first Earth Day was in 1970 and was organized by Wisconsin’s Senator Gaylord Nelson to be a massive public demonstration to restore the environment. Estimates are that 20 million people took to the streets in protest. They say that the Environmental Protection Agency (EPA) was founded because of those first Earth Day demonstrations.

Imagine so many people demonstrating because of environmental degradation in the United States! While some things have improved since 1970, we are now facing the greatest threat to the planet ever due to greenhouse gases and climate change. Earth Day nowadays is tamer, perhaps too tame. What are we going to do to better celebrate Earth Day?

Earth Day Learning Back in 2023

The best things I find to do on Earth Day in the Monterey Bay area last year, in 2023, were about learning. My favorite educational attractions for Earth Day are being offered in conjunction with Earth Day Santa Cruz. Mainly, I suggest that you check out the free admission to the Museum of Art and History where the main feature is the Bay of Life exhibit. Chris Eckstrom’s and Frans Lanting’s Bay of Life project is very important- a way for more of the Monterey Bay’s people to learn how we live in an epically special place. The photos at the exhibition are more than memorable…they are inspirational, and the project aims to mobilize people, much as Earth Day did at its origin.

Earth Day Reading

For Earth Day every year, I highly recommend people read the book Ishmael by Daniel Quinn. The book is full of wisdom about how to live better on this planet. If you are interested in what your find in Ishmael, take the next step and read Derrick Jensen’s Endgame. Both books will point you in the right direction in many ways. A lot of what Derrick Jensen has to say is pretty important.

Learning is Not Enough

Environmental education is only valuable if it helps nurture pro-environmental behavior.

Give or Take?

In Quinn’s Ishmael, we are asked to reflect on if we are taking too much or just what we need from Earth. I take that another step to ask what we are giving back to Earth. Very few of the events I find about Earth Day every year in the Monterey Bay area are about taking less, not giving back to Mother Earth. Some of the events are downright greenwashing or irrelevant. Ecological restoration is the main way I see that we can give back to Earth, but I can’t find a single opportunity to help with ecological restoration associated with Earth Day near Santa Cruz.

I know of five organizations in Santa Cruz that help people give back to Earth. The California Native Plant Society, through its habitat restoration projects. The Coastal Watershed Council through its River Health programs. The Santa Cruz Museum of Natural History with its habitat restoration volunteer opportunities. Groundswell Coastal Ecology has The Most Regularly Available opportunities to help restore areas around Santa Cruz. One might consider committing to helping these efforts as a pledge on Earth Day and then following up at one of their next events. Last, Watsonville Wetlands Watch also (rarely) has opportunities to help restore areas in south county.

Greenwashing Earth Day

In 2023, I noticed one event that brought greenwashing to local Earth Day celebrations. Building new trails is not a pro-environmental behavior, especially when it comes to building those trails at Cotoni Coast Dairies. As I have mentioned in previous essays, that property has not experienced the kind of planning for trails that is necessary to conserve our extraordinary biodiversity, especially that land’s sensitive wildlife species and the species protected through its National Monument status. That hasn’t stopped the Mountain Bikers of Santa Cruz (aka Santa Cruz Mountain Trail Stewardship) from advertising an Earth Day event that focuses on habitat degradation. At their ‘Dig Day,’ volunteers will be unwittingly paving the way for unnecessarily wildlife disturbing activities. Earth Day volunteers will be helping folks rich enough to afford both a car and the gas to get to that park to bring their mountain bikes to have a ‘rad time’ on trails too narrow to be comfortable for bombing bikers and families going for a walk to use at the same time. To assure mountain bikers rule the trails, BLM has proposed rules that would make it illegal to step off of the narrow trails. It’s a pity that the Bureau of Land Management has had such a special relationship with this group, allowing them so much access to the closed park while turning away ecologists who would help better understand the plants and wildlife that need protection.

Outdoor Industry Lobbying Infects Earth Day

This Earth Day let’s renew our dedication to vigilance in protecting our public lands from well-funded special interest groups. In California as elsewhere, there are coalitions of businesses organizing to lobby for “increased access”(read wildlife habitat destruction). Their job is to “streamline regulations and policy affecting the active outdoor industry” (read stop public lands managers from protecting wildlife in favor of outdoor recreation). The clout of the Outdoor Industry Association is affecting politics, apparently trickling down right here on our North Coast.

Earth Day is Every Day

In closing, I hope you can sort through the Earth Day hype to find something meaningful to do. If you seek educational programs, may your experience lead in in the direction of actions that you can take to not only reduce your footprint on Earth but also to help improve wildlife conservation in and around the Monterey Bay. May we all think about that impactful, original Earth Day and how we might soon mobilize to push for the changes needed to avert the catastrophes of climate change. We are gathering together to make a difference, and our might will be felt in the near future.

-this post slightly edited from the original part of Bruce Bratton’s BrattonOnline.com weekly blog.